Nearly all signs were hand-painted, and art departments often relied on artists to recreate logos. ![]() The update here is that further research shows that Coca-Cola did change their logo, but as a designer, I will still say that it was less a change and more of the fact that without digital files, variations occur. This is a much better idea in the long run. More recently, they are setting up their brand to be completely different. Why? Looking at the history of their logo, it appears they were copying Coca-Cola’s style for a while as well as what the current trends were at the time. Pepsi, however, has changed it numerous times. Now, I originally shared that Coca-Cola has never changed their logo (see image below) although they did go by just “Coke” on some products. Before you begin, give a designer examples of what you consider really ‘pops.’ Is it the color? The font (typography)? Is there an image/icon that catches your eye? Keep in mind, while it is important for you, as the client, to feel good about your company logo, it’s the customer that needs to be drawn to you to solve their problem.Ĭoca-Cola has been around since 1885 and Pepsi-Cola since 1903 (although originally started as Brad’s Drink in 1898) (source: ). ![]() A great designer will have asked many questions, looked at your ideal customer, and compare you against your competitors in order to create a logo that stands out in your particular niche. The immediate idea is that you, as a client, want it to stand out more in some way or another. If you are requesting that a graphic designer help you achieve this, you may see their eye twitch. One of the most requested design direction I’ve received was “Can you make it … pop?” I’ve created a lot of good ones and a few bad ones in my day as well. In my more than 30 years in design, I’ve seen a lot of great logos and seen a lot of bad ones. It should only take you about 10 minutes to get this done – go for it! Read the original post on the Aidan Taylor Blog.Article updated Augfrom the original post on April 12, 2011. Just a few things to overcome in your quest to improve your marketing on Linkedin. And, if using a dark background, you may need them to provide you a contrasting version of the logo. You may have to ask someone in your marketing department to provide the logo with a transparent background (usually a PNG file). Obviously, you’ll need certain image assets (like your logo) to do this work. For the third and final layer, I dragged my logo into the top 30% of the background. Then, I dragged and resized a dark gray version of my logo (that’s the huge gray icon just barely visible on the righthand side of my profile background above). In the video, you’ll see that I first create a black background (one click). This is how design professionals make things look good in Photoshop. Linkedin provides the dimensions – 1400 pixels wide by 425 pixels high.Ĭanva enables you to make quality graphics because it provides layers. When making your Linkedin header, you will have to use a custom size. It is a Guy Kawasaki property – his goal was to make good design accessible to all people. In the video, I also recommend using Canva as an easy alternative to Photoshop. As mentioned in the video, logo placement must be in the top 30% of your background. And, it clearly displays my company logo – reinforcing my brand with every visit. It frames the Linkedin components (good contrast – black surrounds the white). ![]() ![]() What I want you to focus on is the header background. While I’m stuck with my ugly mug – this is how the top portion of my Linkedin profile presents. Here’s a quick 4-minute video showing you how to improve your profile background: It and your picture are the first visuals your visitors see upon arrival. It can have a significant impact on your success when marketing on Linkedin. The background you select or create is an important component of your profile. While most people seem to recognize Linkedin is probably the most important social media network for business, it appears they spend less time improving their profiles than they would getting ready for work in the morning! In my practice, I mostly see neglected Linkedin profiles. If done right, you can make an excellent first impression. Linkedin is often where people meet you professionally for the very first time. Experts say we size up new people in somewhere between 30 seconds and two minutes.” “Put your best foot forward.” “You never get a second chance to make a first impression.” “First impressions matter.
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